This blog will track the creative progression of Luxe Undone, an online lifestyle magazine boasting affordable, relative content to an audience of British women aged 20-25. Adhering to the vibe of the magazine, I chose a name to reflect the fusion of luxury and affordability. The pairing of 'luxe' (meaning sumptuous and elegant) and 'undone' (meaning incomplete and not finished) perfectly summarises the concept.
Though the content of this magazine will primarily focus on living within your means, there will be a high-end element in the delivery and presentation.
I created this logo in Adobe Illustrator, exploring several fonts on dafont.com for the word 'luxe'. I wanted a simple, understated logo with a monochromatic colour palette that will be infused throughout the design of the site.
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