Defining the target audience of Luxe Undone is essential for the future development and success. All the qualities and traits that formulate the ideal audience member are elements that will impact the choices I make throughout the entire magazine. The design and content will be constructed entirely with the target audience in mind.
The target market for this online magazine is single women aged 20-25 who live in a town or city in the UK. They are career driven socialites who are both urban and educated. They enjoy travelling, especially city breaks. Being on trend is important to them; they treat themselves to new clothes and beauty treatments regularly. They like to shop at high-end street stores e.g. Zara, Top Shop & French Connection. The reader strives to lead the best possible lifestyle and seeks inspiration from lifestyle blogs, magazines such as Vogue and Cosmopolitan, and their peers. Their income is an estimated £15,000 - £20,000. It is relatively low as they are leaving or have just left education and are in start up jobs.
The target market for this online magazine is single women aged 20-25 who live in a town or city in the UK. They are career driven socialites who are both urban and educated. They enjoy travelling, especially city breaks. Being on trend is important to them; they treat themselves to new clothes and beauty treatments regularly. They like to shop at high-end street stores e.g. Zara, Top Shop & French Connection. The reader strives to lead the best possible lifestyle and seeks inspiration from lifestyle blogs, magazines such as Vogue and Cosmopolitan, and their peers. Their income is an estimated £15,000 - £20,000. It is relatively low as they are leaving or have just left education and are in start up jobs.
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