Sunday, 21 February 2016

Research: Designing Magazines

As I began to explore creating my magazine, I realised my knowledge on the subject was fairly limited. I am so used to being the audience of a magazine, I don't know how to be the designer. I took to the internet to learn more and came across an interesting webinar posted on YouTube by Blurb. I watched as it discussed issues such as design, composition and the important issues to consider whilst creating a publication. 
  Though it was a very general overview of magazine creation, I felt there were many useful elements I could introduce into my design process. I found the webinar to be enlightening, it has made me realise how little I knew about the composition of magazines. There is so much importance in every choice made, whether that be a decision about design or content. 


How To Design The Ultimate Magazine by Blurb Books 


Some points I noted from the webinar:

  • Magazines are great for instalment publishing and collaborations. They signify that there is more on the way, they’re cost effective and there is a historical significance. 
  • Consumed differently. They’re informal. With physical forms, you read and throw away. It’s a form that you can play with and put editorial visions into practise.
  • They are your brand 
  • Failing forward. Pressure to build something monumental when in essence, you should just build something. Learning in the process.
  • Working for yourself, you think you have things figured out…
  • You have no client or boss to satisfy. 
  • You can easily get hung up on the formalities but should move on and focus on the vision of the magazine.
  • Magazine logo and cover should signify the attitude and vision of the entire publication.
  • Serif or sans serif text in the body & font sizing are addressed first of all
  • No more than 2 typefaces on the cover
  • Clean, simple, graphic design for online magazines

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